About Peaceful Valley Farm & Garden Supply

Owner Bill & Jill Hageman with kids

Sustainable, Regenerative & Organic Since 1976

Dear Friends and Valued Customers,

Industrial mass-production methods have contributed to food losing the high quality, freshness and great taste that only small-scale sustainable practices can produce.  Every year, we see many new growers joining our loyal customer base, confirming the significance of this healthy, home-grown, local food movement and support for local farmers.

As an industry leader since 1976, we’ve been at the forefront of sustainable and regenerative agriculture promoting abundant access to healthy foods across the United States for decades.  It is our mission and our passion to support gardeners and farmers in their individual journeys with quality products and a deep commitment to customer education.

Today, this community is a diverse and growing population with a wide range of age groups and backgrounds residing in small towns and big cities.  We are grateful for our role to help support this community and always seek out new opportunities to give back. We proudly support charities and local initiatives promoting food security, education, wellness, natural disaster recovery and sustainable agriculture.

Thank you for being a valued customer and helping to support our mission.  Your support of our business makes all the difference.  Now more than ever we believe, Grow Organic... For Life!

- The Hageman Family

For more information on working at Peaceful Valley & GrowOrganic, see our open positions on Indeed.

The natural & organic philosophy that guides us

We are dedicated to preserving the environment by providing you with cost-effective, state-of-the-art, growing supplies and the information and tools needed to apply them.

We strive to provide growers at every level, from home gardeners to commercial farmers, with great service, low prices and the best selection of quality products available.

We promise to remain focused on organic, natural and sustainable products. We will continue to participate in outreach programs to promote the benefits of small-scale growing, while maintaining our leadership as one of the pioneers of America’s regenerative agricultural supplies marketplace.

When you shop with us, be assured that each product has been reviewed by our staff. We know you want quality, so we scrutinize every product we sell to ensure that it meets our high standards.

Humble Beginnings in 1976

Peaceful Valley Farm & Garden Supply originated in 1976 on tiny Peaceful Valley Road in Nevada City, California. Nearly 50 years later we are proud to call the beautiful Sierra Foothills our home.

The business started in a small garage sending out a four-page newsletter to growers. As the operations expanded, we moved down Peaceful Valley Road where we leased a few acres and a smal 12' x 20' shed. Since the business was in a rural area, we were able to have a greenhouse and grow nursery plants to sell to local customers.

We Grow As Organic Farming & Gardening Grows

In 1985, the first year a complete catalog was published, Peaceful Valley burned down and many of the records, information and inventory were lost. A larger building was then rebuilt, mainly through the help of our friends and dedicated customers. When the business started to grow in popularity, the tiny, private Peaceful Valley Road got so congested that Peaceful Valley Farm & Garden Supply employees had to meet customers at the end of the road, 1/4 mile away, to help alleviate the volume of traffic.

Since the 1980s, Peaceful Valley moved several times within Nevada County to accommodate business growth under the ownership and leadership of Amigo Bob Cantisano, Mark & Kathleen Fenton, and Eric & Pattie Boudier.

We moved into our current location at 125 Clydesdale Court in 2005, converting a former Budweiser distribution facility to our warehouse, store, nursery and office space.

Bill & Jill Hageman acquired Peaceful Valley in 2020 building on a proud legacy of family ownership.

We enjoy educating new gardeners, helping new farms begin their journey and look forward to celebrating the first 50 years of Peaceful Valley in 2026.


Peaceful Valley Farm & Garden Supply is the largest independent U.S. retailer focused on organic farm & gardening supply. Operating from the Sierra Foothills and online through sawinzabest.shop. We offer everything from organic, non-GMO vegetable seeds to fertilizer, weed & pest control, tools, growing supplies, irrigation & more.

We are proud to carry our own brands of Peaceful Valley products as well as partnering with dozens of high quality manufacturers in North America and Europe.

We remain dedicated to preserving the earth and its environment by providing farmers and gardeners with cost-effective, state-of-the-art organic growing supplies, and the information and tools needed to apply them. Peaceful Valley also looks to source its vegetables, fruits and other seasonal products from small and local farms as a critical part of our agricultural ecosystem.

Peaceful Valley Farm & Garden Supply and sawinzabest.shop proudly supports charities and community-based initiatives promoting food security, education, wellness, natural disaster recovery and sustainable agriculture.

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